Overview:

Pappasitos has built a reputation for its fresh cuisine, vibrant ambiance, and a staff as loyal as it is warm. The scratch Tex-Mex kitchen is the second largest concept within the Pappas family of restaurants, with locations across Texas and the southeast. To refresh the brand, we dug into the Pappasitos DNA: its guiding values, its operational excellence, its approach to serving top-notch Tex-Mex—and margaritas that slap.

Our goal was evolution, not reinvention, and the result was a system of elements that pays homage to the Pappasitos legacy, celebrates Tex-Mex and Mexican traditions, and anticipates the concept’s bright future.