gobackrack
Overview:
One of the biggest challenges in high-inventory, fast fashion retail environments, such as Forever 21, Nordstrom Rack, and Maurices, is managing GoBacks.
What’s a GoBack?
Services:
Research
Sprint
UI /UX
Apple Watch Design
Challenge:
In a fast-fashion store front (i.e. Nordstrom Rack), typically, the customers will take multiple articles of clothing into the fitting-rooms, then decide not to purchase. Fitting Room Associates are then overwhelmed by the constant flow of unpurchased garments, which quickly accumulate into large, unmanageable piles.
Each item must be rehung, sorted by department, size, and style, and returned to the sales floor promptly to maintain store organization and maximize selling opportunities. The volume and pace make this task physically demanding and time-consuming, often pulling staff away from assisting customers or maintaining fitting-room cleanliness.
Solution:
Creating a two-sided communication system between the two parties, Fitting Room Associates and Sales Representatives. Gobackrack tackles the tedious task of putting away GoBacks with efficiency and clarity.
After clocking in, Fitting Room Associates access a dashboard showing team members and their in-store locations, allowing them to send GoBacks to the appropriate areas.
Gobackrack offers a simple solution: communication. Within the app, Fitting Room and Sales Reps can communicate to ensure efficient and accurate storage of GoBacks.
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