BSB Design

Overview:

After acquiring Withee Malcolm, BSB Design—a leading national residential architecture firm—tasked us with merging both websites into a sleek, modern site that blends subtle motion, bold imagery, and clear messaging to reflect their refined design sensibility.

✷ Best Website, North State BIA MAME Awards

Services:

Research
Sprint
Web Design

Agency: LecoursDesign
Client: BSB Design
Timeline: 8 months
Role: Web & Graphic Design

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Challenge:

Their two websites were found to have suboptimal user experiences. Specifically, their home pages were plagued by flickering hover states, sluggish load times, and perplexing navigation. It was essential to create a new website that could effectively display the extensive collection of high-definition architectural photography from both firms' 300+ projects.

By doing so, users will have a smoother and more efficient interaction with the websites, leading to increased satisfaction and engagement.

Solution:

We enhanced the UX by streamlining navigation, eliminating confusing hover states, and adopting a clean, modern design to engage both clients and employees. As well as creating a flexible project template to showcase all project types consistently.