Fable Discs

Overview:

Once known as “Westside Discs”, Fable Discs is a PDGA Disc Golf brand that has emerged with a new name and a fresh purpose. Still part of the Trilogy family with Latitude 64 and Dynamic Discs, Fable is stepping into its own—crafting a bold, distinct identity that stands apart from its sister brands. This isn’t just a rebrand, it’s the start of a new chapter.

✷ Graphis New Talent Annual 2019: Branding System, Silver

Services:

Logo Refresh
Visual Identity
Art Direction
Print
Illustration
Social Kit

I created a hand-lettered logotype inspired by medieval scripture, to reflect the mythological fantasy that lives within Aesop’s Fables. For smaller use cases, we use the F from Fable as a monogram. Symbolizing a cloak and dagger; representing the sword to the crown of the Trilogy.